The convergence of B2B and B2C means that today's empowered customers expect seamless experiences across fulfillment channels—no matter where they buy.
As a result, organizations must consider—and even reengineer—their demand-to-fulfillment processes, including fulfillment through traditional distribution centers (DCs) and brick and mortar stores, as well coordination of their wholesale, retail, and ecommerce channels to ensure seamless experiences.
Is your organization ready to keep up with these requirements?
Read this white paper from the Aberdeen Group to gain an in-depth look at the challenges companies face when dealing with the growing B2B and B2C convergence, and take a deep dive into five practical strategies for reengineering your B2B and B2C activities, including:
In addition to addressing the external pressures for convergence, this whitepaper also considers solutions for addressing the impact of internal B2B/B2C convergence issues across the three legs of a modern commerce practice, including: