Today's customer connected demand/fulfillment expectations have driven—and will accelerate—cross-channel and cross-industry business convergence and transformation.
Now, many B2B companies must support multiple business models: their own traditional B2B business, their ecommerce initiative, and most recently, their customers’ ecommerce businesses to support direct-to-store and direct-to-consumer models.
As a result, companies across retail, wholesale, manufacturing, and eCommerce industry segments must take new approaches across people, process and technology that integrate operations from demand to fulfillment more seamlessly.
This Aberdeen Group white paper explores these challenges and actions companies should be taking. View this white paper to learn:
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