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Learn about the growing challenges companies face in the convergence of B2B and B2C requirements, and the steps they should be taking to overcome them. 

Today's customer connected demand/fulfillment expectations have driven—and will accelerate—cross-channel and cross-industry business convergence and transformation.

Now, many B2B companies must support multiple business models:  their own traditional B2B business, their ecommerce initiative, and most recently, their customers’ ecommerce businesses to support direct-to-store and direct-to-consumer models.

As a result, companies across retail, wholesale, manufacturing, and eCommerce industry segments must take new approaches across people, process and technology that integrate operations from demand to fulfillment more seamlessly.

This Aberdeen Group white paper explores these challenges and actions companies should be taking. View this white paper to learn:

  • The business case for addressing the challenge of convergence in B2B and B2C requirements
  • The impact of new multichannel logistics and fulfillment trends across B2B and B2C companies
  • How best-in-class companies are orchestrating their demand-to-fulfill processes

Please complete the form on this page to receive the white paper, compliments of Lightwell and our partner, IBM.


Complimentary White Paper