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Key considerations, best practices and enablers for achieving cross-channel excellence in retail

This Gartner research note highlights classic pitfalls that you should avoid when trying to progress along your evolution from being a multi-channel retailer to enjoying the operational efficiencies and profitable growth tied to seamless cross-channel execution.

What should retailers do to successful execute a cross-channel supply chain strategy? How are leading companies achieving cross-channel excellence through their supply chains? What are important considerations for adding new channels, such as e-commerce or m-commerce, to existing brick-and-mortar businesses?

Learn more in this informative research note, where Gartner describes:

  • Key findings from their research regarding multi-channel retail practices
  • Supply chain management considerations for retailers aiming to be best in class in a multichannel environment
  • Recommendations for supply chain best practices, capabilities and technology enablers

Simply fill out the short form on this page, and we’ll send you a link to this valuable cross-channel retail research today—compliments of IBM and Lightwell.

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