This Gartner research note highlights classic pitfalls that you should avoid when trying to progress along your evolution from being a multi-channel retailer to enjoying the operational efficiencies and profitable growth tied to seamless cross-channel execution.
What should retailers do to successful execute a cross-channel supply chain strategy? How are leading companies achieving cross-channel excellence through their supply chains? What are important considerations for adding new channels, such as e-commerce or m-commerce, to existing brick-and-mortar businesses?
Learn more in this informative research note, where Gartner describes:
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