Customers' purchasing decisions are based on more than just price and product. They're placing increasing value on their relationship with the brand, a personalized shopping experience, and seamless service across channels.
With such a strong emphasis on customer experience, the point of competition for retailers isn't about scale or scope - but about speed of execution. How quickly can a retailer meet customers’ needs? How quickly can they respond to changing preferences?
IT plays a key role in this, because the speed which an organization can operate is in large part determined by the speed at which the IT function can deliver.
MuleSoft’s experience shows that winning retailers - both brick-and-mortar and e-commerce retailers - are making a deliberate shift to change to transform IT to support this.
Distilling learnings from industry leaders - including 2 of the top 5 global retailers, and 4 of the top 7 global CPG firms - this ebook explores 5 key principles that will help retailers reach their digital transformation goals and thrive.
Please complete the form on this page to receive 5 Proven Steps for Retail Survival today.