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B2B e-commerce is undergoing a major transformation. If your organization is going to be successful, your sales and marketing strategies need to, not just come along for the ride, but lead the charge.

Download this IBM white paper—E-Commerce Strategies for B2B Sales and Marketing—to explore the four steps of next-generation B2B ecommerce:

  1. Online order taking
  2. One-to-one marketing
  3. Online order making
  4. Community marketing

This resource also takes a deep dive into what’s driving B2B e-commerce and the necessary components of an effective e-commerce technology platform, including:

  • Operational automation
  • Buyer-centric marketing
  • Rich, collaborative customer experience

Please complete the form on this page to view this white paper today with our compliments.

 

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WHITE PAPER