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Download this Aberdeen Group white paper to learn how companies are empowering line-of-business (LoB) employees to convert more visitors into buyers and grow top line revenue.

This white paper reveals why companies that empower line-of-business (LoB) employees to manage digital store content — without relying on IT achieve better return on marketing investments and create more engaging digital interactions. View this white paper to learn:

  • Why reducing reliance on IT for managing digital content drives annual performance gains
  • How empowering business users to manage content helps companies bring new products and services to market faster
  • The essential building blocks for optimizing digital store content creation through LoB
  • Best practices in creating and managing digital store templates for timely and effective content updates 
  • The technology toolbox required for optimizing the e-commerce experience through LoB
  • Organizational, process and technology recommendations for establishing and nurturing this key capability
Please complete the form on this page to view this valuable white paper today with our compliments.

 

Complimentary White Paper