True omnichannel retailing requires much more than adding an online shopping site or a mobile application. It takes bringing together disparate people, processes, and technologies.
To meet customers' omnichannel expectations around omnichannel, retailers must deliver consistent and integrated customer experience across channels, link online shopping to brick-and-mortar stores, and create delightful, personalized shopping experiences across all touch points. API-led connectivity can help with each of these.
View this white paper to learn:
- The critical role of integration in omnichannel retailing
- The three stages of the retailer's omnichannel journey, and how API-led connectivity can help
- How integrating and exposing valuable data can give retailers a competitive edge