Learn how B2B companies can transform and excel through a customer-centric strategy
Customer empowerment has truly been disruptive. B2B commerce firms that have traditionally focused on operational efficiency now place this empowerment at the top of their list of challenges to be addressed in 2017 and beyond.
This document highlights how a successful customer-centric strategy transforms B2B companies. It will also describe four key pillars needed to excel in this area. You'll learn:
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- Key ways B2B firms manage both complexity and customer expectations in B2B Commerce
- The benefits of creating happy customers and driving operational efficiency
- The four steps to customer delight in B2B Commerce
- Key takeaways and best practices