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Winning strategies for delivering “Buy Anywhere, Fulfill Anywhere” customer experiences in B2B

Today’s escalating B2C and B2B customer expectations are driving cross-channel and cross-industry business convergence and transformation.  Retailers, manufacturers, wholesalers, and logistics providers are being impacted by the need to fulfill a customer’s demand anytime, anywhere, ASAP, the way they prefer.

In addition, traditional B2B companies now face an evolving business model that requires support for their traditional B2B customer segment, support for their own ecommerce initiative, and and support their customers’ ecommerce business—including direct-to-store and direct-to-consumer models. This creates a whole new set of challenges.

For both B2B and B2C companies, meeting these demands requires unprecedented collaboration and new approaches across people, processes and technology. In addition, it requires end-to-end visibility, integration and engineering of operations for each segment. 

Unfortunately, most companies aren’t prepared to support this given their current processes and systems.  

Are you ready?  Where do you stand?  And what actions should you take next?

Lightwell and The Aberdeen Group have joined forced to create an educational video series on this topic. B2B and B2C Convergence in Commerce is a multipart video series designed to provide you with relevant research, industry expertise, and practical advice. 

We explore the topic of B2B and B2C convergence in detail, from the drivers and challenges to the steps to take to ensure the success of your B2B Commerce initiative.  

Visit the links below for on-demand viewing of each video in the series. 

B2B Integration and Collaboration

  1. Growing Challenges B2B Companies are Facing
  2. Supporting the 3 Key Segments of B2B Commerce
  3. 5 Best Practice Steps for Meeting the Requirements of B2B and B2C Convergence
  4. Operational Readiness for B2B and B2C Convergence



Bryan Ball
Vice President, Principal Analyst, Supply Chain Management
Aberdeen Group

With over 30 years of supply chain, operations and materials management experience acquired across multiple product lines and serving several markets, Ball brings a high level of knowledge and insight on the challenges and opportunities facing supply chain practitioners worldwide.  
Lori Angalich

Lori Angalich
Vice President, Marketing

Over the last 19 years, Lori has focused on helping companies overcome challenges and achieve competitive advantages through technology.  She has worked with hundreds of companies across a wide variety of industries, assisting them with initiatives around e-commerce, omnichannel, CRM, B2B integration, file transfer, ERP, and more.  



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