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Learn five key strategies for managing the transformation and delivering measurable business results.

The convergence of B2B and B2C means that today's empowered customers expect seamless experiences across fulfillment channels—no matter where they buy.  

As a result, organizations must consider—and even reengineer—their demand-to-fulfillment processes, including fulfillment through traditional distribution centers (DCs) and brick and mortar stores, as well coordination of their wholesale, retail, and ecommerce channels to ensure seamless experiences.

Is your organization ready to keep up with these requirements?

Read this white paper from the Aberdeen Group to gain an in-depth look at the challenges companies face when dealing with the growing B2B and B2C convergence, and take a deep dive into five practical strategies for reengineering your B2B and B2C activities, including:

  • Assessing upstream and downstream demand fulfillment models
  • Considering demand side requirements up front
  • Streamlining B2B and B2C fulfillment processes
  • Linking demand and fulfillment process with integrated systems
  • Embarking on a journey of continuous improvement

In addition to addressing the external pressures for convergence, this whitepaper also considers solutions for addressing the impact of internal B2B/B2C convergence issues across the three legs of a modern commerce practice, including:

  • Traditional B2B supply chain operations
  • The commerce (direct to consumer) business model
  • Supporting your customers’ demand-to-fulfillment initiatives
Please complete the form on this page to receive the white paper, compliments of Lightwell and our partner, IBM.



Complimentary White Paper