Summary: In the insurance industry and others, understanding and addressing the needs of both the individual and the household are critical elements of success. But this requires data from multiple, disparate systems, each of which represents the customer and household differently. With so much variance, how can a marketing team identify individuals and relate them together as members of product households, helping to improve results and customer satisfaction? Learn how an insurance leader was able to standardize customer and household data across over 100 million customers and 50 million households--and empower their insurance agents to better serve these customers.
Download the Lightwell Data Analytics Success Story: Customer and Household Matching in the Insurance Industry or view the document in your browser below.