Summary: Effective marketing campaigns target recipients with meaningful opportunities—ones that accurately address the needs of the individual. In the insurance industry, understanding and addressing the needs of the household are critical elements of success. Our client—a leader in the insurance industry—leveraged Lightwell’s extensive experience with data integration and customer matching to develop a high-performance analytical environment. The resulting solution centralized the analysis and monitoring of customer-product penetration and optimized the planning and tracking of marketing campaigns.
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