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Delivering great B2B e-commerce experiences can be extremely challenging...but very rewarding. Learn about the essential capabilities and processes for ensuring your company's success.

Today's top B2C e-commerce sites can deliver personalized, seamless, and trustworthy experiences.  They also raise expectations that—despite the added complexitybusiness-to-business (B2B) e-commerce experiences should be just as good.

Consumer Goods TechnologyFor many B2B companies, so much must happen beneath the surface to achieve this.  Among many other complexities, they must address customer-specific pricing, approval processes, delivery agreements, while supporting multiple selling channels and business models. This requires a well-orchestrated and tightly integrated array of technologies and processes. 

Download this white paper from Lightwell and Consumer Goods Technology to learn:

  1. The major challenges that B2B companies face in meeting customer expectations for B2C-like e-commerce experiences
  2. Important considerations for enabling personalization and consistency across channels and business models (B2B, B2C and B2B2C)
  3. The fundamental questions that should be addressed internally before beginning the cross-channel or omnichannel journey
  4. Why it's important to design the site and experience for multiple users and use cases
  5. Which capabilities are essential for coordinated, end-to-end fulfillment and returns
  6. Best practices for selecting and rolling out the right platform for customer-centric B2B e-commerce
Please complete the form on this page to view this white paper today with our compliments.