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Part 1:  Growing Challenges B2B Companies are Facing in the Convergence of B2B and B2C Requirements

Working in partnership with the Aberdeen Group, we’ve created a multi-part video series to explore the topic of B2B and B2C convergence in Commerce.  View part one of the series, an interview between Lightwell’s Lori Angalich and Bryan Ball, Research Director for Aberdeen’s Supply Chain and Supply Management research practice. They provide an overview of the unique challenges facing B2B companies today, including:

  • Customers’ escalating demands for real-time information and quick fulfillment of complex orders
  • The need to provide dynamic and seamless shopping experiences across multiple channels
  • The evolving 3-segment B2B commerce business model

Bryan Ball also discusses the unique technology needs of B2B companies that are trying to stand out in the competitive commerce space.  View part one of the video series below, and follow the links to view other videos in the series.



Next: View part 2 of the video series: Supporting the 3 Key Segments of B2B Commerce or return to the video series home page for a complete list.



Bryan Ball
Vice President, Principal Analyst, Supply Chain Management
Aberdeen Group

With over 30 years of supply chain, operations and materials management experience acquired across multiple product lines and serving several markets, Ball brings a high level of knowledge and insight on the challenges and opportunities facing supply chain practitioners worldwide.  
Lori Angalich

Lori Angalich
Vice President, Marketing

Over the last 19 years, Lori has focused on helping companies overcome challenges and achieve competitive advantages through technology.  She has worked with hundreds of companies across a wide variety of industries, assisting them with initiatives around e-commerce, omnichannel, CRM, B2B integration, file transfer, ERP, and more.  




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