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With Aberdeen Group and Lightwell

In this second segment of an 8 part series, Bryan Ball from Aberdeen Group and Lori Angalich from Lightwell describe the challenges companies across industries face with their B2B integration and collaboration initiatives. They explore:

  • What Aberdeen Group research reveals as the top business and technical challenges companies face in this area
  • Recommended approaches for overcoming the challenges

Next: View part 3 of the video series:  B2B Integration and Collaboration Effectiveness: Where Do You Stand?  or return to the video series home page for a complete list.


Bryan_BallBryan Ball
Vice President, Principal Analyst, Supply Chain Management, Aberdeen Group

With over 30 years of supply chain, operations and materials management experience acquired across multiple product lines and serving several markets, Ball brings a high level of knowledge and insight on the challenges and opportunities facing supply chain practitioners worldwide.

Lori AngalichLori Angalich,
Vice President, Marketing, Lightwell

Over the last 19 years, Lori has focused on helping companies overcome challenges and achieve competitive advantages through technology.  She has worked with hundreds of companies across a wide variety of industries, assisting them with initiatives around e-commerce, omnichannel, CRM, B2B integration, file transfer, ERP, and more.


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