In this third segment of an 8 part series, Bryan Ball from Aberdeen Group and Lori Angalich from Lightwell describe what is required to be more effective with B2B integration, and provide guidance on assessing where your company stands in terms of effectiveness. We review Aberdeen Group’s research on the state of integration and collaboration for leaders compared followers, and the impact on key performance metrics. We explore topics including:
Vice President, Principal Analyst, Supply Chain Management, Aberdeen Group
With over 30 years of supply chain, operations and materials management experience acquired across multiple product lines and serving several markets, Ball brings a high level of knowledge and insight on the challenges and opportunities facing supply chain practitioners worldwide.
Vice President, Marketing, Lightwell
Over the last 19 years, Lori has focused on helping companies overcome challenges and achieve competitive advantages through technology. She has worked with hundreds of companies across a wide variety of industries, assisting them with initiatives around e-commerce, omnichannel, CRM, B2B integration, file transfer, ERP, and more.