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With Aberdeen Group and Lightwell

In this fourth segment of an 8 part series, Bryan Ball from Aberdeen Group and Lori Angalich from Lightwell describe the impact of speed and visibility on business-to-business relationships, and the critical role of B2B integration.  They explore:

  • Why more and more information is being required in real time to support demand
  • How quickly information being exchanged between organizations
  • How speed and visibility translate to competitive advantages, including improvements in gross margin, cash conversion cycles, customer service and satisfaction, and total landed costs


Next: View part 5 of the video series: B2B Integration - Recommended Actions for Leaders and Followers
or return to the video series home page for a complete list.


Bryan_BallBryan Ball
Vice President, Principal Analyst, Supply Chain Management, Aberdeen Group

With over 30 years of supply chain, operations and materials management experience acquired across multiple product lines and serving several markets, Ball brings a high level of knowledge and insight on the challenges and opportunities facing supply chain practitioners worldwide.

Lori AngalichLori Angalich,
Vice President, Marketing, Lightwell

Over the last 19 years, Lori has focused on helping companies overcome challenges and achieve competitive advantages through technology.  She has worked with hundreds of companies across a wide variety of industries, assisting them with initiatives around e-commerce, omnichannel, CRM, B2B integration, file transfer, ERP, and more.

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