B2B integration is about much more than automation and cost reduction—it is about removing barriers and improving communication and collaboration between suppliers and customers. This is not only to meet customer expectations, but to streamline processes, minimize delays, and ultimately improve visibility across supply chain.
All of this drives strategic advantages. In fact, according to Aberdeen Group research, the percentage of leaders engaging in a B2B integration initiative has more than doubled over the last few years.
But being effective and achieving these advantages isn't easy.There are numerous challenges and barriers to success.
We produced a video series to explore this topic in detail, from the drivers and challenges to the steps to take to ensure the success of your B2B integration initiative. The series features Bryan Ball, Vice President and Principal Analyst at The Aberdeen Group, and Lightwell's Lori Angalich.
Together they present years of research and recommendations about how to use B2B integration to deliver superior customer experiences and gain a strategic, competitive advantage. Visit the links below for on-demand viewing of each video in the series.
Bryan Ball
Vice President, Principal Analyst, Supply Chain Management, Aberdeen Group
With over 30 years of supply chain, operations and materials management experience acquired across multiple product lines and serving several markets, Ball brings a high level of knowledge and insight on the challenges and opportunities facing supply chain practitioners worldwide.
Lori Angalich,
Vice President, Marketing, Lightwell
Over the last 19 years, Lori has focused on helping companies overcome challenges and achieve competitive advantages through technology. She has worked with hundreds of companies across a wide variety of industries, assisting them with initiatives around e-commerce, omnichannel, CRM, B2B integration, file transfer, ERP, and more.
