Mobile applications can help store associates handle many of the customer needs in the store without needing to direct the customer to a terminal.
This includes out-of-stock situations, where the store associate could obtain real-time information on product inventory availability directly from a mobile device, and then guide the customer how to best obtain the product.
The store associate can also search for an order that was placed in a another channel, such as the call center or an eCommerce site, and make changes to that order for the customer. The result is a greatly improved responsiveness to the customer’s need.
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